From Business Cards to NetSuite in Seconds: BHW Floors’ Success Story

Client Overview

BHW Floors is a fast-growing flooring solutions provider serving commercial and residential clients. Their sales team frequently attends trade shows, site visits, and in-person meetings where they collect a large number of business cards from prospects, contractors, and partners.
As their sales outreach expanded, managing and converting these physical business cards into actionable records inside NetSuite became a major operational challenge.|

Business Challenge

BHW Floors’ sales reps faced multiple challenges in managing leads collected through business cards.

Manual Data Entry into NetSuite

Sales reps had to:
Carry physical business cards
Return to the office
Manually create Customers and Contacts in NetSuite
Enter names, emails, phone numbers, and company details

This process was time-consuming and often delayed follow-ups.

High Risk of Data Errors and Missed Leads

Manual typing led to:
Typos in email IDs and phone numbers
Incomplete contact records
Duplicate customers and contacts

Some business cards were misplaced or forgotten, resulting in lost sales opportunities.

Slow Follow-Ups After Meetings and Events

Because leads were not instantly captured in NetSuite:
Follow-ups were delayed
Sales momentum dropped
Conversion rates suffered

BHW Floors needed a faster, mobile-friendly solution that worked seamlessly with NetSuite.

Solution: SuiteWorks Tech – Business Card Capture SuiteApp

BHW Floors implemented SuiteWorks Tech’s Business Card Capture SuiteApp, a smart, mobile-ready solution fully integrated with NetSuite.
Sales reps now scan business cards instantly and let the SuiteApp handle everything else.

Key Capabilities Used by BHW Floors’ Team

OCR-Powered Instant Business Card Scanning

Sales reps simply:
Open the SuiteApp
Scan the business card using their mobile device

The OCR automatically extracts:
Name
Company
Email
Phone number
Address and designation

Automatic Customer and Contact Creation in NetSuite

Once scanned:
Customer records are automatically created in NetSuite
Associated Contacts are linked correctly

No manual data entry is required.

Works Instantly from Anywhere

Sales reps can capture leads:
At trade shows
During site visits
In client meetings

All without logging into NetSuite manually.

Mobile-First and User-Friendly

The SuiteApp works seamlessly on:
Mobile phones
Tablets
Laptops
Desktops

Minimal training was required, and reps started using it immediately.

Results and Impact

Faster Lead Capture

Business cards are converted into NetSuite records within seconds.

Zero Manual Data Entry

Sales reps no longer type contact details into NetSuite.

Improved Data Accuracy

OCR extraction significantly reduced errors and duplicates.

Faster Follow-Ups and Higher Conversions

Leads are available in NetSuite instantly, enabling same-day follow-ups.

Seamless NetSuite CRM Integration

Customers and Contacts sync in real time, keeping CRM data clean and reliable.

Final Outcome

With SuiteWorks Tech’s Business Card Capture SuiteApp, BHW Floors transformed a manual, error-prone process into a fast, automated, and highly efficient lead capture workflow.
Their sales team now focuses on building relationships and closing deals instead of typing business card details into NetSuite.

Customer Testimonial

“Thank you so much for your help in implementing our new program – NetSuite Business Card Capture SuiteApp. You were very understanding of our business needs and easily accommodated us. You were always responsive and, of course, polite and professional. It has been a pleasure working with you—hopefully not our last time!”

Tracy Zentner
Director of Operations, BHW Floors